Byron Farms Honey
100% Organic
Finding the Voice
The first step was to identify the brand's voice and narrow it down to a few options.
Authentic, Artisan, Earth-friendly, Fun, Nature-inspired, Warm
Research
We got bee-zy researching about the honey industry to help us create a logo that would truly representative the brand values while being memorable and easy to spot on a shelf.
Product Design
We conceptualized the product, designed a label that was simple, tasteful, and attractive, and then we created an ad campaign to communicate its voice to consumers.
Robert Byron, owner of Byron Farms wanted a design that was modern,
eye-catching and that will set his product apart from the competition.
They have been producing quality honey for six generations, dating back to his great grandfather, Thomas Byron.
They only use organic materials in their hives, no pesticides or other chemicals allowed, and harvest our honey by hand, taking care not to disturb the bees as much as possible.
Strategy
Logo
Logo Reveal
Label
Posters
Product Design
Timeline
7 Days
